Marco Rubio Campaign Advert

I have chosen a TV campaign advert my Marco Rubio, a candidate for the Senate in the state of Florida. I have picked this advert because after watching a few that he made, i feel that this advert encompassess all the principles of his other adverts and puts them into one short and to the point campaign. It was made for the television and for much of the advert, all that will be on the screen is Marco Rubio's face, looking directly at you. Now, depending on the side of your television this could become quite scary-as there is nothing else to look at and as a viewer you are forced to listen to his words and into his eyes, making his address personal.

Marco Rubio is a member of the Tea Party, but this is not mentioned in his advert. Instead he feels the need to go into his family background, and tell the audience what drives him to change Washington. The video is effective as it speaks to the American people; he addresses the idea of the American dream being alive, along with the view that the people of America need to be treated better so that they can make their own chances and get their own prosperity. By playing upon the American dream he has got people listening, because the people of America are always striving for better things in life, and the American dream is why many citizens moved to America. He then plays upon the idea of his family, and there is a campaign video i watched that involves just his children, which is quite disturbing as he feels he can use his children as a campaign tool to pull at the heartstrings of the women. But, to many family is important in America. There are these stereotypes for women such as being a 'soccer mom', which is something many aspire to be- aswell as being able to give thier child a better future, which is surely what any mother and father want. Marco makes the point of saying that his story is not unique, which appeals to many as they can relate to his story- making him a figure to look up to an be proud of. He doesn't give any details of his plan of action; instead chooses simply to say he can reclaim America and make people proud of their country again.

But his campaign clearly hit the right notes, as Florida could be classed as a family-orientated state being home to many theme parks which children are taken to in order to produce those family memories that can be treasured. Marco Rubio won his campain beat off rivals Kendrick Meek and Charlie Crist with 49% of the votes in Flordida. This shows that the teaparty can achieve with the right words and idea's in the campaign advert.