Sharron Angle Senate Campaign Video

This advert clearly puts across Sharron Angle's point of view of what is happening in her state and all the things she is opposed to, namely her rival Harry Reid. The whole advert is laid out in a style designed to intimidate the viewer with bright bold aggressive colours used for emphasis on strategically important words. The voice of the narrator would be better suited to an advert for a scary movie as with each word said his tone and infliction become deeper and more gruff. The main focus of it is illegal immigration and the fact that it is sucking money away from hard working hard up tax payers. It suggests many ways in which the incumbent Harry Reid is supporting illegal immigrants and in fact giving them money and opportunity. When the supposed illegals are depicted on the screen they are shown in dark shadowy light looking rather intimidating and this is their purpose. In contrast she portrays herself in bright summery light, on a walk with her husband as they smile and hold hands supposedly indicative of a idealic situation for an ideal candidate. This politician is quite shamelessly playing on the bad economic situation of the time and the location of her voters to feed their fears and make them believe she can get rid of these problems without saying how. Just suggests that her rival needs to be stopped. He is shown in a unflattering way as well with a very cleverly chosen photo where he seems to be getting hot under the collar suggesting to the viewer that he is not able to handle the pressure. Sharron Angle was endorsed by Sarah Palin and has Tea Party links that go a long way to explaining the radical nature of this advert. All of this scaremongering was not successful though as she lost the election by 40,000 votes though the incumbent Reid did not win by as large a majority as he has in previous years and Obama did in 2008 in the state of Nevada.