Apple Inc is an American multinational corporation that designs and markets consumer electronics,
computer software, and personal computers. It is the most modern fabricator of gadgets in Amerika, based in California. This is a commercial of the newest gadget the ipad. Every item that Apple produces seems to be immensely popular not only in America but all over the world. Therefore Apple is definitely one of the most influential corporations in the globalisation of America, or the 'Mcdonaldisation'. The company actually decided to change its name from Apple Computers Inc to Apple Inc in 2007. This was for the reason that they realized how international and popular they were getting and they wanted to keep that status up.
This commercial shows simplicity and most of all how modern and new the gadget is, which is what Apple's items are all about. I think that this commercial and many other commercials of Apple are in a way a representation of the American Culture, because Apple's main aim is to keep its items small and simple to use, which in a way reflects on the way in which American people are seen as people who try to keep everything simple and casual. Not only is it a reflection of simpleness but definitely also in the way that Apple seems to bring out the most modern and sophisticated gadgets. Since America has been the most developed country for years this corporation seems to keep them on track in terms of technology. As said in the lecture I definitely think that America expresses itself a great deal in Apple's gadgets.The popularity of the Ipod, Ipad and Iphone has definitely given America a positive identity of development in technology and advertisement.
No comments:
Post a Comment