Super Bowl Commercial

This commercial is a Snickers ad for the 2010 Super Bowl. Snickers is a product of the Mars Inc. company, there is not much information about Snickers on the official website (http://www.snickers.com/default.htm) seems they don't have much to say about their product, also on their website they have a product locator where you can search for the closest store that sells Snickers, slightly pointless as you can go into any shop and find a shelf full of Snickers.

The closing line for this commercial is “Your not you when your hungry. Snickers satisfies.” By using Betty White at the beginning of the commercial they're trying to show if you have no energy you play like an 88year old but if you have energy you will play like a tough 20 year old and Snickers is the thing to eat for energy.

By using stars such as Betty White and Abe Vigoda they're trying to reach out to a wider audience to sell their product, as some people may pay more attention to things like commercials if their favourite stars are in them. Adverts made for the Super Bowl have always been a huge thing in America there's been commercials done in sponsor of the Super Bowl by products such as Budweiser and Bud Light, Doritos, Pepsi, Reebok and many more, some of these commercials have been huge hits across the world too for example the Pepsi advert with Justin Timberlake.

American Values are shown through the nature of the American sport being played in the commercial, the Super Bowl is a major event in America and Football is a valuable sport to many American's.